In this article I give advice about ways in which you can increase the amount you earn from Google adsense. I run adsense on a number of my sites and it is proving to be a very good form of second income. Many other people are now putting the code onto their own sites which can help them to pay for hosting and domain renewal costs.
Should you run adsense on your website?
In my opinion there are many positive reasons to have these google ads on your website but there are also reasons why you may not want them on there. On the positive side you are of course likely to earn money when people click on one of the ads, this can be a useful income, however unless you have either a high traffic site or a large number of sites, you are unlikely to get rich from it.
On the negative side when people click on one of the ads it is actually taking away that visitor from your site. If you are offering a service it therefore probably is not worth signing up for adsense for that site. If the site is purely for information purposes I would say that it is worth adding the code.
How to increase your adsense earnings
There are many ways in which you can blend the adverts into your website by choosing a particular colour for the ads as an example. Placement of the ads is also quite important and there is information on the Google site which advises where to put the adverts for maximum impact.
I believe the best way to increase your earnings however is to get more traffic to the website. There are many ways of doing this:
Google adwords
You can create an advertising campaign using google adwords. You could opt to pay near enough the minimum fee per click and this will keep the costs down. People will then visit your site and hopefully click on one of the other ads, therefore making you money.
This can work very well for certain subjects, but not so well for others. It is a matter of trial and error, I always run the adwords for around a month and then evaluate if it is worth carrying on after that point.
It is obviously important that we do not spend more on our own advertising, than we are likely to earn.
Purchase a text link ad
This is becoming more and more popular as one way backward links are becoming ever more powerful in the eyes of the search engines. These type of links are however quite hard to come by.
By purchasing a text link advert you are likely to have an increase in web traffic from two avenues. Firstly from the advert itself and also from the page rank value of the backward link.
At articles-submission.com you are able to purchase nine of these permanent backward links for only £50, which includes a link on a page rank five page.
Writing articles
Writing articles can also help you to obtain more visitors to your site. The people who read the article are potential visitors, you also obtain a one way backward link from the article directory which you submit the article to, and other webmasters may also include the article on their own site, thus creating another one way . These backward links help to increase your overall page rank. The higher the page rank, the more traffic you should receive.
Link exchange
Exchanging links with other websites which are hopefully in the same business sector as your own, also has value. These links are not as powerful as the one way links mentioned above but are still worth seeking.
You can e-mail or phone other webmasters to ask if they would be happy to swap links with your site.
Build a site network
If you have the time and available funds you could also consider building a network of sites, all on the same theme. Each of the sites in the network would have a link pointing to the main site. They could also have adsense on the sites thus increasing your earnings in a two-fold manner.
I hope this article helps you in your quest to increase your adsense earnings.
